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“No two of anything in this world have been found ‘identical’, absolutely the same in all respects. Similarities are abstracted by neglecting the differences. Too often we discriminate against rather than between individuals. Differences must not be obscured by habits of identification. Language use must represent both similarities and differences.

General Semantics termed as a scientific study of language which generalizes the principles and methods of modern science to all areas of human activity. This theory of General Semantics originated with Alfred Korzybski, a Polish engineer in 1933 as the name for a general theory of evaluation, which in application turned out to be an empirical science, giving methods for general human adjustment in our private, public and professional lives. This hypothesis was first presented in Korzybski’s major cumulative work “Science and Sanity: An Introduction to Non-Aristotelian Systems and General semantics,” where he explained how language habits are inadequate in our common world today.

In the early 21st century, human relationship is at a stake. Because the structure of our forms of representation (language, etc.) is not found to be of pivotal importance in the human cultures in the present time. So, Korzybski by-passed the mythological dogmas and enquired, “what is the unique characteristics of humans which makes them human?” He observed anew that each human generation has the potential capacity, unlike animals, to start where former generation left off. He analyzed the neurological and socio-cultural processes by which man can create, preserve and transmit what they have learnt individually to future generations. Korzybski emphasized that language is an important part of our environment. Our language environment consists of books, newspaper, radio, television, novels, poems, films, plays and many other forms that create picture inside our heads. This is predominantly a verbal environment that creates ‘meanings’ inside our nervous system. He called the meanings inside of us our “neuro-semantic environment”. ‘Neuro’ refers to our nervous system and ‘semantic’ refers to meanings. As semantics starts with the assumption that meanings are inside of words, General semantics starts with the assumption that meanings are inside of people- which they are. Meanings are not in words rather these are in our heads, in our nervous systems, in our responses. Words do not mean, people mean.

General Semantics can be referred to as a general system of evaluation and awareness. It provides a systematic methodology to understand how people relate to the world around them, how they react to their reaction, and they may adjust their behavior accordingly. The meanings that they give to words are (may be) different than the meanings that other people give to the same words. Meanings are not in words, they are inside of people. Our language environment creates picture inside of our heads that may or may not conform to the world of reality. As language provides the means and the environment by which this evaluative process occurs, much of General Semantics deals with the studying the effects of language (and other symbol systems) on our behavior The picture inside of our head is not the world of reality outside of us. In a later sense, General semantics deals with the study of how we perceive, construct, evaluate and communicate our life experiences. It is a neurological, psychological, anthropological attitude toward meaning.

The report (SSMR issue 5/6) includes detailed statistical information on the container carrier fleet as well as container shipping and trade, including a comment on the latest market developments. In addition, it contains approx. 30 general indicators on maritime economics and transport.

To know more about this report please visit : World Container and General Cargo Shipping 2010 (SSMR issue 5/6)

Table Of Contents :

ISL Comment – World Container and General Cargo Shipping

(1) World Container and General Cargo Fleet Development 2009/2010
1.1 World Cellular Container Fleet
1.1.1 Container Fleet Development 2009/2010
1.1.2 Age Profile of the World Container Fleet
1.1.3 Size Dimensions of the World Container Fleet
1.1.4 Ownership Patterns of the World Container Fleet
1.2 World General Cargo Fleet
1.2.1 General cargo fleet development 2008/2009
1.2.2 Age profile of the general cargo fleet
1.2.3 Size dimensions of the general cargo fleet
1.2.4 Ownership patterns of the general cargo fleet

(2) Fundamentals of the Container and General Cargo Market
2.1 Major World Trade Developments 2009/2010
2.2 IHS Global Insight – Short Term Container Trade Outlook
2.3 World Container Port Traffic – Regional Highlights 2009
2.4 The Container Market – Rates and Prices